USPS EDDM Route Builder
Estimate cost for Every Door Direct Mail campaigns by carrier route. Calculate postage, print costs, total spend, and response rate projections.
What is EDDM? Every Door Direct Mail lets you saturate entire carrier routes without a mailing list. Minimum 200 pieces per route, 5,000 total per mailing.
Campaign setup
Number of carrier routes
routes
Each ZIP code typically has 10–30 routes
Area type
Avg 400 households/route (300–500 range)
Households per route
Mail piece & costs
Mail piece size
EDDM retail postage: $0.197 per piece
Print cost per piece
$
Typical: $0.05–0.15 offset, $0.12–0.25 digital
Design / creative cost
$
One-time cost for this mailing
⚠ USPS requires minimum 5,000 pieces. Current: 2,000 pieces.
Campaign estimate
Total pieces mailed
2,000
5 routes × 400 households
Total campaign cost
$754
$0.38 per household
Postage only
$394
$0.197/piece EDDM retail
Postage
$3942,000 × $0.197
Printing
$1602,000 × $0.08
Design
$200one-time
Total
$754$0.38/household
Response rate projections
Direct mail response rates typically range 0.5%–2%. Local service businesses often see higher rates.
Conservative (0.5%)
10
responses
$75 cost/response
Average (1%)
20
responses
$38 cost/response
Strong (2%)
40
responses
$19 cost/response
How EDDM works
Every Door Direct Mail (EDDM) Retail lets small businesses send mail to every address on selected carrier routes without a mailing list. Minimum 200 pieces per route, 5,000 total per mailing. Routes are selected at usps.com/eddm. Mail pieces must meet flat-size requirements — at least 6.125" tall OR 11.5" long.
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