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USPS EDDM Route Builder
Estimate cost for Every Door Direct Mail campaigns by carrier route. Calculate postage, print costs, total spend, and response rate projections.
What is EDDM? Every Door Direct Mail lets you saturate entire carrier routes without a mailing list. Minimum 200 pieces per route, 5,000 total per mailing.
Campaign setup
Number of carrier routes
routes
Each ZIP code typically has 10–30 routes
Area type
Avg 400 households/route (300–500 range)
Households per route
Mail piece & costs
Mail piece size
EDDM retail postage: $0.197 per piece
Print cost per piece
$
Typical: $0.05–0.15 offset, $0.12–0.25 digital
Design / creative cost
$
One-time cost for this mailing
⚠ USPS requires minimum 5,000 pieces. Current: 2,000 pieces.
Campaign estimate
Total pieces mailed
2,000
5 routes × 400 households
Total campaign cost
$754
$0.38 per household
Postage only
$394
$0.197/piece EDDM retail
Postage
$3942,000 × $0.197
Printing
$1602,000 × $0.08
Design
$200one-time
Total
$754$0.38/household
Response rate projections
Direct mail response rates typically range 0.5%–2%. Local service businesses often see higher rates.
Conservative (0.5%)
10
responses
$75 cost/response
Average (1%)
20
responses
$38 cost/response
Strong (2%)
40
responses
$19 cost/response
How EDDM works
Every Door Direct Mail (EDDM) Retail lets small businesses send mail to every address on selected carrier routes without a mailing list. Minimum 200 pieces per route, 5,000 total per mailing. Routes are selected at usps.com/eddm. Mail pieces must meet flat-size requirements — at least 6.125" tall OR 11.5" long.
USPS EDDM: A Complete Guide

Every Door Direct Mail (EDDM) is a USPS program that lets businesses send mail to every address on a carrier route without needing a mailing list. You select the routes, USPS delivers to every door. It's one of the most cost-effective direct mail options available — postage rates are significantly lower than standard First Class or Marketing Mail, and there's no list purchase or address acquisition cost.

How EDDM pricing works. EDDM Retail postage is currently $0.230 per piece for standard-size mailers. This is dramatically cheaper than standard Marketing Mail at $0.37+ per piece, and far below First Class at $0.68+. The trade-off: you must mail to every address on a route — you cannot exclude individual addresses. Minimum volume is 200 pieces per route.

Choosing the right carrier routes. USPS provides demographic data for each carrier route including household count, average household income, and population density. Use this data to target routes most likely to contain your ideal customers. A pizza restaurant targets dense residential routes within a 3-mile delivery radius. A luxury remodeler targets high-income routes in established neighborhoods. The USPS EDDM mapping tool on usps.com shows this data for free.

EDDM mailer size requirements. EDDM pieces must be flat-sized mail — larger than a standard letter. Minimum size: 6.125" × 11.5". Maximum size: 12" × 15". Maximum thickness: 0.75". Common sizes are 6.5" × 9", 8.5" × 11", and 9" × 12". Larger pieces get more attention but cost more to print and may cost slightly more in postage. All EDDM pieces must include the EDDM Retail indicia in the upper right corner.

EDDM Retail vs. EDDM BMEU. EDDM Retail is the self-service option — you bundle and drop off at the local post office serving each route. No permit required, max 5,000 pieces per day per ZIP code. EDDM BMEU (Business Mail Entry Unit) requires a mailing permit and Seamless Acceptance, but removes the daily volume cap and allows larger campaigns. Most small businesses use EDDM Retail; high-volume mailers use BMEU.

Response rates and ROI. Direct mail response rates average 4 to 9% for house lists and 1 to 5% for prospect lists according to the Data & Marketing Association. EDDM performs toward the lower end since you're mailing to cold addresses. A campaign of 5,000 pieces at 2% response generates 100 leads. If your average customer is worth $500 and you convert 20% of leads, that's $10,000 in revenue from roughly $1,150 in postage plus print costs — a strong return for most local service businesses.

Frequently Asked Questions — USPS EDDM Route Builder
Common questions about Every Door Direct Mail, EDDM pricing, mail piece requirements, and who uses it effectively.
Every Door Direct Mail (EDDM) is a USPS marketing program that lets businesses mail to every address on a mail carrier route without needing a mailing list. You select the carrier routes you want to reach, drop off your printed pieces at the post office, and the USPS delivers them to every door on those routes. It's significantly cheaper than standard direct mail — as low as 20 cents per piece — and requires no permit or mailing list.
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